Into the Weekend 12.12.25

Into the weekend...

Greeting and saying goodbye to others in person is never easy. With countless factors on the table, there’s a lot of pressure to say - or even do - the right thing. Personally, I go (way) out of my way to try to figure out the most appropriate way to bid a greeting or farewell.

With few exceptions, I get it right (and please, tell me if I don’t).  In a quick size-up, I consider the gender, age, age differential (up or down), length and depth of the relationship, sexual orientation, religion, culture…the list goes on and on. I approach, take a deep breath… and then  go in for the kill.

With some, I kiss on the cheek. With others, shake hands. With still others, a quick embrace. And with the fortunate few, a lingered warm embrace. On occasion, I’ll bow, I’ll nod, I’ll even take a step back if neon warning lights are flashing and messaging to play it super conservatively . 

I’m particularly good with great-grandmothers.

But there’s one subgroup - one genus, one phylum, one whatever - that really challenges me. One that I can’t seem to pick, can’t seem to jive with, and always seem to fall flat with:

The Bros.

If I meet a guy who is generally at least 20 years younger than me, I literally don’t know what to do. I freeze. Maybe I’ll ask how the season is going. If they watched THE GAME. How they felt about what happened at THE GAME. If they pre-gamed before THE GAME. If they pre-gamed before the pre-game before THE GAME.

Then there’s an awkward moment when I try to properly connect. There’s a bump, there’s a lock hands with a thumb (called something else?), a hug (called something else?), a hand-grasp (called something else?), chest-peck (called something else?)...and combinations of all of them.

The truth is I look like an idiot and come up short - far short. EVERY SINGLE TIME.

That’s because it’s just not in my wheelhouse, not my language, not in my mojo. (I should ask my sons for lessons).

Probably just like you with real estate. Even though it looks approachable, tangible, and understandable, it’s got its own language, its own rhythm, its own mojo. The good news is that you have me and my group to guide you - because it is our wheelhouse, our language, our mojo. We will translate so you understand and can make the best decisions you can for you and your family.

That’s the kind of attention that deserves a hug. I think. (?)

Have a great weekend!

Best,

Brad

Featured Properties

1418 Western Ave.

6 Bed | 6.1 Bath Flossmoor

Set amidst extensive lush landscaped grounds with towering mature trees, this country estate in the heart of Flossmoor welcomes you with a full open veranda with columns and plenty of space to relax and enjoy the vistas in front. Completely renovated with top-of-the-line finishes and systems, this magical house exudes the historic charm of the past while setting the stage for grand-scaled modern day-to-day living and entertaining.

Offered at $1,050,000

10 E. Delaware Pl. #18D

3 Bed | 3.1 Bath River North

Amazing city views from this spacious southwest corner unit.

Bought for $1,080,000

125 S. Green St. #506A

2 Bed | 2 Bath West Loop

Modern and sleek condo with floor-to-ceiling windows in the West Loop's premier building, The Emerald.

Thinking of Buying or Selling a Home?

Modern. Vintage. Architectural. Cool.

And everything in between.

Check out previous "Into the Weekends" here.

Lincoln Park Office 2350 N. Lincoln Ave., 3rd Floor, Chicago, IL 60614 O: 312.319.1168