Into the Weekend 05.16.25

Years ago when new construction in Chicago became a thing, every real estate agent in the city described their listings as “stunning.” There were stunning one-bedrooms, stunning new houses, stunning kitchens, stunning baths, stunning duplex-downs, stunning maple cabinets, stunning cherry floors, even stunning uba tuba granite countertops.

With every single listing offered as “stunning,” I found it difficult to convey the essence of a truly stunning home.

Well, folks, now in 2025 there’s a new adjective making the rounds of agents who, um, have limited vocabulary and descriptive powers (respect!). And, inasmuch as I love nothing more than a good guessing game, it’s really hard to play it in this one-sided e-blast “Into the Weekend” format from me to you.

So I’m just going to come right out and tell you the word: nestled. 

If you believe these agents, there’s no property in Chicago which is not nestled somewhere. Every single listing is nestled. Nestled on a charming strip of Ashland Avenue, nestled right next door to the cute neighborhood hospital emergency room entrance with lots of ambulance traffic, nestled in the middle of a bustling 40-story highrise filled with horny coeds, nestled right above a bar that closes at 5am, nestled across from the United Center, nestled in the intersection of Michigan Avenue and Chicago Avenue. 

And listen to this - a quick realtime MLS search of all properties in Chicago yielded 841 homes which have “nestled” in their listing description. EIGHT HUNDRED AND FORTY ONE. I kid you not. 

That’s a helluva lot of nestledness in a city not known for its nestledtivity. 

When the Brad Lippitz Group takes a new listing, we take time, energy, and - dare I say - creativity, in conveying the essence of each single property, rather than relying on a common default word which has no impact. 

We go the extra mile so you can rest easy - nestling up in your stunning home.

Have a great weekend!

Best,

Brad